BonNosh, the parent brand of OodleTip, creates innovative culinary products. The OodleTip is a one-piece disposable decorating bag with attached tip. The proprietary tip can be cut to a desired size and star or round pattern to make food prep and decorating easy and mess free. 

While working at Thermostat, I created the brand name and identity of BonNosh to communicate a fancy fun attitude that speaks to the home gourmet and entertainer. We designed the clean, simple box to highlight the tip and imply the bag shape using multiple piping decorations this product creates. We also developed the naming and the box structure. Additional SKUS were created to expand the product line and sell into different markets, including kids. The OodleDoodle is a smaller one-piece, disposable decorating bag with attached tip for smaller hands, yet big imaginations. Building off of the core product, this more playful product speaks to a younger audience with a more creative appearance and five fun colored tips.