Edna Valley Campaign
Photography + POS
Client
Edna Valley Vineyard is a jewel of California's Central Coast with an iconic tasting room in the illustrious growing region of Edna Valley. For more than three decades, Edna Valley Vineyard has been dedicated to producing a grape that grows best in this long, cool growing season: Chardonnay. Today, Edna Valley Vineyard offers a portfolio of balanced, food-friendly wines.
Project Scope
I directed a full team in this aggressive Edna Valley Vineyard campaign request to create assets for the entire year of POS, overseeing all of the concepting, sourcing and preparatory work leading up to the shoot. Over the span of 2 weeks, we photographed 8 distinct scenes to capture the story of how our core consumer can enjoy Edna Valley wines throughout the seasons. I also led the subsequent design of 4 programs, encompassing many elements, thematics and messaging, including a porch swing structure to support the hero equity image.