La Marca Celebration Set
PACKAGING
Client
Founded more than 40 years ago, La Marca is an Italian wine producer specializing in the production of Prosecco DOC and DOCG sparkling wines. The cooperative winery farms the expressive Glera grape—found in the hillside vineyards of Italy’s Prosecco capital, Treviso.
Project Scope
La Marca had a need for a carton and shipper that allowed convenient "pantry stocking" and provided a party planning solution for the mini format. Working with packaging engineers to develop a unique dueling, I crafted an elegant, easy to carry hat box solution that's waterproof to double as an ice chest in a party setting. The top also acts as a serving tray. Cute, clever copy on the inside and out provide info and ideas for different usage occasions.