Chateau Souverain

POINT OF SALE 

Client

Chateau Souverain is proud to offer wines that are a modern evolution of a time-honored tradition which began in 1944. Their dedication to high-quality winemaking can be found in the label icons, each symbol representing core  values and paying tribute to their past while paving the road to a bright future. Together these icons create a seal that guarantees only the highest quality wine in every bottle produced.

Project Scope

Chateau Souverain needed to help drive brand awareness and bring the "Chateau" to life in retail markets throughout the year. Leading brainstorms to develop strategic concepts, my team and I created impactful, on equity mass pieces that can support the appropriate displays. To accommodate needs for smaller footprint stores, we also designed a premium bar cart bin. High quality materials and finishings reflect the quality of the product.