Louis M. Martini is an iconic Napa Valley winery that has crafted world-class Cabernet Sauvignon since 1933. Pioneering founder Louis M. Martini played an integral role in establishing Napa Valley as one of the world’s premier winegrowing regions. Today, the winery continues this winemaking tradition with a range of celebrated Cabernet Sauvignon wines from Napa and Sonoma. 

The Martini brand team challenged my team to reevaluate the portfolio tiering system and create a luxury single vineyard line, beginning with the release of Cypress Ranch Cabernet. We named the new series Crown Cabernet as a nod to the esteemed history of the brand and to position it as the jewel of Martini. Dedicated to showcasing distinct site-specific characteristics of the most esteemed mountain sites, this reserve collection now includes Cabernet Sauvignons from Monte Rosso Vineyard, Cypress Ranch Vineyard, Howell Mountain and Stagecoach Vineyard.