Dark Horse Limited Release
PACKAGING
Client
Dark Horse Wine is based in Modesto, CA, where the winemaker, Beth Liston, marshals the best agricultural and winemaking resources from around the globe to deliver an unexpected win: outstanding wines that outperform their price. Dark Horse is possible because of the unstoppable visionaries who pour everything into creating wines that crush expectations.
Project Scope
Dark Horse agreed to create a limited release offering of Petite Sirah and Zinfandel for Trader Joe's. This bold, masculine design captured the current brand equity while creating a more premium, distinctive package. I also crafted unique, tasting cue specific shippers.