Dark Horse
POINT OF SALE
Client
Dark Horse Wine is based in Modesto, CA, where the winemaker, Beth Liston, marshals the best agricultural and winemaking resources from around the globe to deliver an unexpected win: outstanding wines that outperform their price. Dark Horse is possible because of the unstoppable visionaries who pour everything into creating wines that crush expectations.
Project Scope
As lead designer on Dark Horse, I developed a range of structures to support displays in-store with varying footprints. Utilizing premium materials and an artistic expression, we brought the icon to life in a show-stopping manner.
*Trunk Bin // West Coast POP Silver Award 2015
**Big Horse // West Coast POP Winner 2016