Founded more than 40 years ago, La Marca is an Italian wine producer specializing in the production of Prosecco DOC and DOCG sparkling wines. The cooperative winery farms the expressive Glera grape—found in the hillside vineyards of Italy’s Prosecco capital, Treviso. 

La Marca wanted to inspire its consumers to elevate their occasions year-round in a big way. Leading brainstorms to develop strategic concepts, my team and I created show-stopping, on equity mass pieces that can support large displays and help bring to life the "Make Everyday Sparkle" campaign in the retail market.  To support a smaller  footprint in liquor stores, we also designed a premium sparkle bin .