Luminore DOCG Prosecco
PACKAGING
Client
Founded more than 40 years ago, La Marca is an Italian wine producer specializing in the production of Prosecco DOC and DOCG sparkling wines. The cooperative winery farms the expressive Glera grape—found in the hillside vineyards of Italy’s Prosecco capital, Treviso.
Project Scope
La Marca wanted to commemorate its 50th anniversary with a limited edition release DOCG-level Prosecco sourced from the hillsides of Conegliano Valdobbiadene. Priced higher than the base tier, the package and identity I created reflects an elevated quality while still appearing as part of the La Marca family. The success of this SKU has enabled it to become a permanent offering. To extend the experience through different touchpoints, I designed a shipper and a luxury gift box with similar quality cues .