Don Miguel Gascon
PACKAGING
Client
Don Miguel Gascon is an acclaimed winery in Mendoza, Argentina that's been growing and crafting Malbec since its founder, Don Miguel, opened its doors in 1884. For centuries, Malbec was used as a blending grape but has reinvented itself as a rich, robust, stand-alone wine and a signature grape of Argentina. The heritage of Don Miguel Gascón and his legendary Malbec wines continue at the very site where his winery first opened its doors 130 years ago in Argentina's historic wine capital.
Project Scope
This was an optimization project to help increase legibility and premiumness on shelf. As design lead, I devised a strategy scope that ultimately resulted in a close-in yet sophisticated approach. We commissioned an illustrator and crafted a new version of the original winery that helps brings a sense of romance and place to the brand. Colors, type, stock and treatments were finessed to support the high quality aspect of the wine.