Iconoclast is a brand that was initially created for the Four Seasons until 2021, so now consumers have the opportunity to sample the wines in on-premise channels. In addition to the flagship Cabernet Sauvignon, Chardonnay and Pinot Noir round out the portfolio. Iconoclast is dedicated to exceptional wines from California’s most admired appellations and varietals, each crafted by a different accomplished winemaker.

Crafted by Chimney Rock winemaker Elizabeth Vianna and sourced from the renowned Napa Valley Cabernet Sauvignon strongholds of Stags Leap and Rutherford, Iconoclast Reserve Cabernet was bottled to celebrate the exceptional 2023 vintage, which Elizabeth is calling “the vintage of a lifetime”. This opportunity allowed me to create a more premium line extension, infusing gold accents and thicker stock, that felt cohesive to the brand as well as special for an exclusive retail partner. To promote the packaging, I concepted and directed the accompanying photoshoot.