The client tasked us with developing packaging for a new product—a balanced living, low alcohol Sauvignon Blanc that aligns with the current equity while differentiating from the core. Light wine as a category is growing in popularity, and Starborough is the perfect choice to expand into that market. After conducting an immersion and audit of the category, I developed a 4-tiered strategy that provided differentiated ways to approach and visualize this new venture ultimately landing on a package that brings to life lightness and relaxation. Extending the experience to in-store, the shipper expresses similar quality cues and highlights the health claims as a differentiator.  In addition to leading the design process, I also created the name "Starlite".