Tour of Terroir Portfolio Program
PRINT, POS, DIGITAL + PHOTOGRAPHY
Client
Discover wines from iconic vineyards around the world. Embark on a sensory journey with Tour of Terroir,
a curated selection that epitomizes Terlato’s
unparalleled commitment to excellence across the
globe. Immerse yourself in a world of highly
acclaimed wines, sourced from top growing regions—
each renowned for imparting a unique sense of
place. Each winery promoting their dedication to
the highest standards of production, sustainability,
and a promise to quality, ensuring that every sip is
an exquisite experience that transcends boundaries
and captures the essence of exceptional terroir.
Project Scope
The objective was to create a purpose for consumers to explore luxury wine within the Terlato portfolio, so they can experience, learn, and appreciate distinct character and personality from different, unique places. Identifying the unifying characteristic of "terroir", I named the program and developed numerous touchpoints to bring this program to life across multiple channels (on/off premise, experiential learning "masterclasses"). The 360 activation approach provided sales and distributors with focus and provided the needed toolkit to execute efficiently. Starting by concepting and directing a shoot, elements that evolved include a high-touch brochure, ads, website, tasting collateral, posters, menus, education cards, display rack, playbook, etc.